Roadmap

Connect Pangle to see rewarded and interstitial ad revenue and eCPM next to your user acquisition spend.

GameAnalytics

Connect GameAnalytics to read level funnels, in-game economy and ARPDAU for your games, including during soft launch.

AppLovin Ads: change budgets and launch campaigns

Besides reading AppLovin Ads results, the assistant would change campaign budgets, goals and target countries, and launch new campaigns and creatives. Each change is shown to you first and applied only after approval.

Semrush

Connect Semrush to ask about organic and paid keywords, backlinks, competitors and site audits next to your ad data. Read-only.

Keep the notes your team and assistants should remember about a brand: its rules, how it judges results, past decisions and periods to read differently. Assistants see the notes that fit the task at hand, and notes they save need your approval by default.

Google Sheets add-on

Use Orphex from a Google Sheets sidebar: pull your marketing data into a sheet and keep saved reports refreshing on a schedule.

Mixpanel

Connect a Mixpanel project to ask about your events, retention, cohorts, feature flags and experiments. You can also add, edit or remove annotations on the project timeline. Each change is shown to you first and applied only after approval.

SAP Emarsys

Connect SAP Emarsys to ask about your campaign and automation results next to your ad data.

AppLovin Ads

Connect AppLovin Ads to see your campaign spend and results on AppLovin next to your other ad platforms. This is the advertiser side, separate from AppLovin MAX. Read-only.

Similarweb

Connect Similarweb to compare your website traffic with competitors. Deeper reports — traffic sources, audience, apps and retail — come later. Read-only.

Singular

Connect Singular to read campaign and cohort reports, SKAdNetwork data, ad monetization and connector health, and to manage fraud rules, publisher blocklists and tracking links with approval.

Customer.io

Connect Customer.io to see how your campaigns and messages perform and how large your segments are, and to create an unsent email draft for a segment. The draft is shown to you first and created only after approval; nothing is sent.

OneSignal

Connect OneSignal to see subscriber totals, segment sizes and the delivery and click counts of the notifications you sent, and to save a push template for a segment. The template is shown to you first and saved only after approval; nothing is sent.

Amplitude

Connect Amplitude to read your events, event trends, funnels and retention, for example which first actions drive day-1 retention. Totals only, never individual users. Read-only.

Appfigures

Connect Appfigures to track your apps' keyword rankings by country and your app store ratings in one place. Read-only.

Unity LevelPlay

Connect Unity LevelPlay to see your ad monetization revenue and impressions by app, country, platform and ad unit next to your user acquisition spend. Read-only.

Unity Ads

Connect Unity Ads to see your campaign spend and results next to your other ad platforms, and to change budgets, country bids, target countries and blocked sources, or launch paused campaigns with creative packs. Each change is shown to you first and applied only after approval.

AdMob

Connect AdMob to see your ad earnings, impressions, eCPM and match rate by app, ad unit, country and ad source next to your user acquisition spend. Read-only.

Akinon

Connect Akinon to read your store's sales figures, create basket offers and coupons, and update prices, product status and stock. Each change is shown to you first and applied only after approval.

More Meta Ads changes from the assistant

Cover more of Meta Ads' campaign, ad set, ad and creative settings in what the assistant can read and change. Each change is shown to you first and applied only after approval.

Merchant Center advanced accounts

Connect a Merchant Center advanced account and the assistant can find and read its sub-accounts through that one connection, instead of stopping at the parent account. Read-only.

Ask the assistant to build a campaign with its ad groups, ads and budget, and review the plan before anything is created. On Google Ads the whole plan is approved in one step; on Meta and TikTok it runs in stages (campaigns, then ad sets, then ads) with one approval per stage. The plan stays within the total daily budget you set.

ikas: orders, abandoned carts, campaigns and stock

The assistant can now read your ikas store's orders, abandoned carts, campaigns and coupons, catalog details and stock by location. Read-only.

The assistant can now read campaign settings, conversion goals, the campaign and ad structure and change history on Reddit, Snapchat, X and Pinterest Ads, and campaign settings and recommendations on Taboola. Read-only.

Google Ads: AI Max, Dynamic Search Ads and more bid strategies

The assistant can now set up and change more of your Google Ads search campaigns: target impression share and max CPC limits, more bid strategies such as Target CPA and Target CPC, AI Max URL and brand settings, and Dynamic Search Ads. Each change is shown to you first and applied only after approval.

Connect Orphex to Grok and to Cursor, next to Claude, ChatGPT and Microsoft Copilot. Setup guides for both are on the AI assistants page.

Ask the assistant to connect a platform and it shows a card to start right from the chat. For Meta and Google you pick which ad accounts to add in the conversation; other integrations open their page on mcp.orphex.co and bring you back. Each account is shown to you first and added only after approval.

When the assistant proposes a change, Claude shows an approval card with the before and after values, and you approve with one click without leaving the chat. Several changes come in one card that you can apply together, and you can turn the cards off for an assistant on the AI assistants page.

The Connections page now shows ad accounts that were paused, and tells you what to do next: sign in to the platform again when the stored sign-in stopped working, or press Resume to bring the account back.

Assistants that support MCP events can be told when something happens in your workspace — an alert fires, an anomaly is found, an ad is disapproved, a budget hits its cap, or a proposed change is waiting for approval or about to expire — and act on it without being asked. Alerts, anomalies and some other events need Orphex's web app.

Turn on a setting so Claude Code asks you before it confirms or decides on any change Orphex prepares. In Claude Code you can also open the Meta or Google Ads connection page right from the chat.

Write once how you want assistants to work with you, such as reply length or format, and every assistant connected to your account follows it. Only account admins can change it, and earlier versions can be restored.

Choose the channel and the recipients of an alert while setting it up in the assistant. Recipients are limited to people already allowed in your workspace. Available on accounts that use Orphex's web app.

Step-by-step setup for connecting Orphex to Microsoft 365 Copilot and to the Codex CLI, next to the existing Claude and ChatGPT setup.

Ask the assistant which Orphex plan you are on, what it includes and how much of this period's usage is left, without leaving the chat.

Microsoft Clarity

Connect Microsoft Clarity to ask about traffic, engagement time, scroll depth and dead, rage and quickback clicks on your site. Covers the last 1 to 3 days only, because Clarity's export does not offer older data. Read-only.

LinkedIn Ads: change budgets, bids, status and schedule

Besides reading LinkedIn campaign results, the assistant can now pause or resume campaigns and change daily budget, bid and schedule. Each change is shown to you first and applied only after approval.

Merchant Center and Search Console

Ask about product performance and account structure in Google Merchant Center, search queries and pages in Search Console, and page speed for any URL. Read-only.

For apps, the assistant compares the same install cohort across your MMP (Adjust or AppsFlyer), RevenueCat and ad platform cost, so day-7 revenue and ROAS refer to the same users.

Insider

Connect Insider to read channel results (email, SMS, push, WhatsApp, on-site), journeys and segments; trigger journeys and update templates; and use an Insider segment as an ad audience. Changes go through approval.

BigQuery with your own service account

Connect BigQuery with Google sign-in or your own service account, and choose exactly which projects, datasets and tables the assistant may use.

AppLovin MAX

Connect AppLovin MAX to see ad monetization revenue next to your user acquisition spend. Read-only.

Klaviyo

Connect Klaviyo to ask about email and SMS campaigns, flows and their revenue alongside your ad data. Read-only.

See who on your team used the assistant, in which workspace, on which platforms, and how many reads and changes they made. Exportable as CSV.

Facebook Page and Instagram insights

Connect your Facebook Page and its Instagram business account to ask about organic posts, reach and engagement next to your paid results. Read-only.

See every change the assistant proposed in one place and approve or reject it. Set limits on what it may change: who can approve and whether a second person is needed, the largest single change, how much spend may move per day or month, changes per day, and names that must never be touched.

Start an Impact Analysis run, set custom alert thresholds and update scorecard targets by asking the assistant. Each change is shown to you first and applied only after approval. Available on accounts that use Orphex's web app; mcp.orphex.co-only accounts don't have alerts, Impact Analysis or scorecards.

For common marketing questions, the assistant follows Orphex's own analysis guides and report templates instead of improvising the steps, so the same question gets the same method every time.

Orphex is listed as a connector in Claude and as an app in ChatGPT, so you can add it from inside the assistant instead of pasting a server URL.