Manage campaign, ad group and ad status

Updated on Oct 2, 20262 min video

You can pause or turn on a campaign, ad group or ad from your AI assistant, without opening the ad platform. The assistant shows the change first and runs it only after you approve.

Warning: Making changes needs the ad account connected in Orphex, and write access turned on for your plan and workspace. If the assistant says it can only read, check your plan in Orphex.

Step by step

  1. Find what to change

    You can name the campaign, ad group or ad yourself, or ask the assistant to find it first. For example, to look for ads that are wearing out:

    Prompt

    Do any of my active Meta ads show signs of creative fatigue? Compare the last 7 days with the previous 7 days.

    The assistant reads your ad data through Orphex and points out the ads with the clearest signs of fatigue.

  2. Ask for the change

    Name the item and say what to do:

    Prompt

    Pause the ad "[ad name]".

    Tip: This works at every level: a whole campaign, an ad set or ad group, or a single ad. To turn something back on, ask for that the same way.
  3. Approve

    The assistant shows the change it plans to make. Check that it is the right item, then approve it. Your assistant asks for permission to run the change; choose Allow once. When it finishes, it confirms the new status.

  4. Check it in the ad platform

    Refresh the list in Meta Ads Manager, or in the ad platform you changed. The new status is already there.

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